Equipment & Apparel

Public Perception

Rebecca Waters How does an officer’s physical appearance influence public opinion? Recent events involving police use of force have compelled law enforcement to spend more time considering their relationship with the communities they serve and how to improve the public’s perception of officers and their role in the community. In addition to public outreach programs designed to bring citizens in contact with officers in constructive, positive ways, recent research suggests that an officer’s appearance can influence public opinion. “It is possible…

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