Written by the National Policing Institute (NPI), this article presents the findings of George Mason University’s (GMU’s) evaluation of the implementation of the Fatality Reduction Enforcement Program (FREE) at the Iowa State Patrol (ISP) in 2018 and 2019. GMU’s evaluation suggests that FREE reduced crashes involving impaired driving in the program area by 18% in year one and may have contributed to more significant reductions in speed-related crashes. Law enforcement leaders may consider this approach to complement other strategies used to reduce unsafe driving behaviors and maximize traffic safety enforcement efforts.